
Record thefeeling.
Writing, production and recording that keeps the fingerprints on. We turn the half-formed voice memo into the thing nobody can ignore.

100%PSY SOUND was born from a quarantine-era explosion of creativity and one stubborn belief: everybody has an artist inside them—even the ones who don’t know it yet.
Led by fierce innovator and rock 'n' roll legend Chloe Chaidez, we record, produce, build bands, craft shows, throw events and create every layer of an artist’s world.
Enter the processOne creative universe. Every layer considered.

Writing, production and recording that keeps the fingerprints on. We turn the half-formed voice memo into the thing nobody can ignore.

Band development, visual language and art direction designed as one living system—not a logo dropped on top at the end.

Shows, events and moments with actual pulse. We shape the set, the energy and the room until the audience becomes part of it.

Music videos, short-form campaigns, podcasts and strange little transmissions that make the story travel further than the song.
“THE GOAL ISN’T TO FIT IN.
THE GOAL IS TO MAKE THE
ROOM BIGGER.”
— THE PSY SOUND RULEBOOK
PSY Magazine Vol. I: interviews, photography, ideas and evidence that the underground is doing just fine.